Laila Roberts

I'm a visual designer based in NYC, specializing in digital experiences and brand identity. Currently pursuing a BFA in Communication Design at Parsons School of Design, with a minor in Psychology from Eugene Lang College of Liberal Arts.

Currently Reading: Oathbound - Tracy Deonn

Great Big World

Campaign Design • Visual Identity • Motion Graphics • Print Design

A campaign that investigates the current state of media, literacy, and leadership by framing reading and critical thinking as acts of rebellion.



2025

Weapon

Brand Design • Visual Identity

Weapon is a satirical energy drink that plays with the trade-offs associated with "hustle culture".



2025

Andi

Brand Design • Visual Identity

An onsite tech help service for seniors that was developed based on tech usage and confidence data amongst the senior age demographic.



2025

Kings & Queens

Visual Identity • Motion Graphics

A card game geared toward older adults.



2025

Fragments

Visual Identity • Print Design

A visual archive of memory and personal history.



2025

Flowstate Magazine

Print Design • Illustration • Visual Identity

A wellness publication exploring mental health, mindfulness, and creativity for designers and creative professionals.



2024