Great Big World Campaign
Campaign Design • Visual Identity • Motion Graphics • Print Design
In an Orwellian age of “alternative facts,” weakened literacy makes it easier for narratives to be controlled and for truth to be distorted. The Great Big World campaign investigates the current state of media, literacy, and leadership by framing reading and critical thinking as acts of rebellion. "Democracy depends on people who can distinguish what is real from what is constructed, and who are able to question, interpret, and articulate dissent."
2026
Overview
Campaign Design • Visual Identity • Motion Graphics • Print Design
Duration: 4 weeks - Solo Project
Tools: Adobe Illustrator, Photoshop, AfterEffects, InDesign, Lightroom - Canon CoolPix Digital Camera
The campaign operates as a system of physical and digital tools designed to re-engage people with reading and reflection in everyday life. These materials are meant to reinforce reading as an active and social practice rather than a passive one. Each element supports the central call to action: Read. Reflect. Resist.
2026
