Weapon
Speculative Design • Branding • Copywriting
In a world that tells us that productivity & work is the most important thing, we are willing to do anything to avoid falling behind. Weapon makes us reflect on how far we have gone, and are willing to go to be our most efficient selves?
Overview
Speculative Design • Branding • Copywriting
Duration: 4 Days - Solo Project
Tools: Adobe Illustrator, Photoshop
Weapon is a satirical energy drink that plays with the trade-offs associated with "hustle culture". In a world that tells us that productivity & work is the most important thing, we are willing to do anything to avoid falling behind, including consuming things that are harmful to our health. Through satirical copy & deceitfully suggestive names (or, extremely straightforward names), Weapon shines a light on the lengths we're willing to go to stay "on".
2026
